Google Translate can make glaring and embarrassing mistakes that can cost your business with your international customers. Here lies the problem, these phrases or translations are not always accurate. Here, it makes a judgment call on what the best phrase or string of text to use to translate your content. SMT works by indexing the internet for all available documents that have been human translated going all the way back to 1957. The way that Google Translate operates is by using Statistical Machine Translation (SMT). While Google Translate is free and fast, the results can be less than desirable. You can select to use a translating program such as Google Translate or hire a professional linguist to do the job. When it comes to translation, you have 2 central options as to how to get it done. Having a website that caters to them will only increase your chances of capturing their business and growing yours. More and more consumers located all over the world are turning to the internet for information about the products and services that they intend to buy. When you consider the importance of your company website with these customers, it becomes key that you make it as professional and readable as possible. But, have you considered how you will have your website translated into the myriad of languages that you need to attract international buyers? Sharing information about your company’s products and services online is the fastest and easiest way to garner global customers. As your business expands and looks to international customers to boost revenues, the need to have translated websites that they can understand increases.

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